![]() ![]() ![]() Here's what stood out from five days of CinemaCon's coming attractions. The location is Las Vegas, not San Diego, and the dress code is much more business casual. This is all about the business of getting cinema fans back into movie theatres.Īfter a few fallow years during the pandemic, the box office is coming back to life. Hits like Super Mario Bros. have audiences returning to theatres. While tickets sales have yet to reach the heady post-pandemic levels of 2019, a cavalcade of studio executives and Hollywood stars came to Vegas to share trailers, exclusive scenes and screenings. ![]() In Caesars Palace, past the tourists in flip flops playing black jack under the crystal chandeliers, there's a convention where Hollywood studios and stars come to share exclusive previews with the audience that matters the most - movie theatre owners.ĬinemaCon is not Comic-Con. ![]()
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